New exhibitors are entering into market with huge amounts readily poured on Mahesh Babu. Old and senior players are although watching this new trend are remaining shocked on how can this sort of Business help a movie run into profits. Every movie cant be a Dookudu or Magadheera. But, businessman has become the highest and fastest business making film in Overseas. Amounts paid by exhibitors to distributors are one of the highest ever seen in entire Tollywood history. This is too much of a business, said an exhibitor from the US of America.