The producer said that the film got materialized after Mahesh Babu gave the nod after he listened to the story on the sets of Dookudu. Venkatesh had agreed to act in the two-heroes film even earlier. The scouting for the other hero ended with Prince. To go on the floors in November, the film is scheduled for a 2012 summer release. The film plumps for the unique family system, which is at the center of the great Indian ideology of one world family. Thus the title Seethamma Vaiktlo Sirimalle Chettu. It was Srikanth Addala's conviction that only two top stars will be apt for the story. The two stars reportedly play brothers in this movie.