The channel offers 24/7 entertainment and will also screen movies on it. Initially, the team has decided to buy the dubbing films followed by Telugu films. Now-a-days, to acquire the satellite rights of a Telugu film one has to spend over Rs 5 crore on it. But, with a star like NTR as the director, it seems to be an easy task for this channel to bag the satellite rights of any film.
Earlier, Chiranjeevi and Nagarjuna have entered the Television market through Maa TV and now it looks like NTR is following them. Way to go NTR.